When you plan to do some brochure printing Calgary, it is easy enough to find a company to do the printing for you. However, you are going to have to make a decision on what exactly you are going to put into the brochure. This brochure will be your ambassador to your potential customers and you want it to be able to convince them to come to you.
Here are a few things you can do to ensure that your brochure printing Calgary is as effective as possible.
Craft a Great Headline
First impressions last and that’s where your headline comes in. You want a headline that will have impact on those that see your brochure. Try to work with a good writer and a graphic designer so that the result will catch the eye of people and also inform them exactly of what you’re selling.
Have a Theme
A brochure should have an express purpose. Considering that you probably have one or two pages to advertise your product, it would not be to your advantage if you don’t have a focus for your brochure. You need to have an idea of what exactly you’re selling or featuring. Are you planning to showcase a particular product or service? Have this as the main focus of your brochure.
You should also focus on what you want to sell. Some people tend to focus on new products or services in their brochure and they forget that they have other products that they can sell. If possible, just focus on your main services and products, as well as their pricing. A bit of background information can help but not too much.
Don’t Get Too Fancy
Next, though it can be tempting to go all-out with the graphics or aim to impress, a brochure is not the vehicle for it. Brochures are mainly for introducing your business and not showcasing what you have. Try to keep the brochure as simple as possible, without adding extra embellishments that with just distract your customer. If you can give your potential customers an introduction of your products in just two pages, then don’t double it.
Keep Yourself Relevant
One of the things that many brochure makers forget is that brochures don’t run out easily. A print run of 5,000 to 10,000, the usual amount of brochures, is going to last you months. It can even last you years. That is why when it can be tempting to put in some in-the-moment cultural joke or reference, you shouldn’t do it. A brochure should be essentially timeless. It should always be relevant no matter what is happening on television or on the news. It also helps that if you keep your brochure always relevant, your brochure can be easily reprinted in the future.
End With a Call to Action
Finally, when you close your brochure, you should end it with a call to action. Encourage the reader to visit your store or call you up. This can give them the final push to become your customer.
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