Links that are presented on web pages when the content on the web page shows to an ad server that the page is a well match for particular keywords. Those who use screen readers will usually have the choice to navigate a web page by hopping through the links to get something of interest. However, in case of text links the user simply hear the word in isolation, despite the content that surrounds it. Therefore, these links are extremely unhelpful, specifically when a user hears is ‘click here’ for more information.
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